Marketing for polo clubs, events and brands.
I am Diana Jensen, the founder of PoloPeoplePlaces. I have marketed polo since 2015 across Europe, the US and the Middle East. I audit, plan and run social media, email and event campaigns, for projects of any size.
Selected work
Five projects. Open any of them for more detail.
RealHorse
993 to 12.5K followers
RealHorse is an app that analyses equine gait. I took over its social presence in March 2026, when the Instagram account had 993 followers.
- Content strategy and day-to-day social media management
- Short-form video built around what horse people actually want to learn
- Growth through organic reach, with no bought followers
PoloFest Denver
Ticket sales 3k to 10k
PoloFest is a polo and music festival at the Denver Polo Club. I worked as Marketing Manager at Running Iron Creative, the agency behind the event's marketing.
- Coordinated more than 70 influencers
- Directed content and campaign timelines across creative, brand and talent
- Tripled ticket sales from 3k to 10k in one year
World Polo League
+600% following
During one ten week polo season in 2019, the League's social following grew by 600%.
- Content direction and posting plan for the season
- Consistent brand tone across platforms
Wise Bar
+160% online sales
Wise Bar wanted to grow online sales but had no structured email system or customer journey.
- Implemented a new CRM and email platform
- Built automated flows, segmentation and customer triggers
- Aligned email storytelling with social media and brand identity
- Coordinated 20 influencers for the campaign
Online sales rose 160% over six months.
Longwood Arenas
+400% qualified leads
Longwood Arenas sells a specialised equestrian product with deal values starting around $100,000.
- Content-led lead generation strategy across social platforms
- Qualified lead intake up 400% in three months
How we can work together
A single audit, a one-off event or an ongoing role. Tell me what you need and I will scope it.
Audit
- Social media audit
- Full marketing mix audit
- Competitor review
- Profile and bio review
Plan
- Content pillars and calendar
- Platform and growth strategy
- 90 day roadmap
- Event campaign plans
Run
- Social media management
- Photo and video content
- Copywriting and captions
- Email and CRM flows
Partner
- Influencer and brand collaborations
- On-site event content
- Media and podcast outreach
- Workshops and coaching for clubs
PoloPeoplePlaces
I founded PoloPeoplePlaces in 2015 to bring more people into polo. It now reaches an international audience of 17.4K Instagram followers, with the United States, the United Kingdom and Argentina as top countries.
I am accredited press at the Cartier Queen's Cup, the Palermo Open and the U.S. Open, and I appeared as an expert in the Netflix documentary series POLO.
Netflix, POLO
Worked with
- Chestertons Polo in the Park
- Cartier Gold Cup, Desert Palm
- Barbados Tourism
- La Martina
- Hurlingham Polo 1875
- Fairfax and Favor
- Vernet Paris
- Scandinavian Beach Polo World Cup
- Polo Valley
- Dubai Polo Academy
- Al Habtoor Polo Resort and Club
- La Tarde Polo Club
- La Pampa Polo
- ThePoloChannel and PoloFest
Featured in
- Polo Lady Magazine
- UAE Showhub Magazine
- Horsenation
- Society Marbella Magazine
- PIPA Seasonal Magazine
- Essential Magazine
- C8 Polo Magazine
- Equestrian Lifestyle Blog
Let's talk about your next project
Large or small, the first step is a short email.